FAQ

What is United Way? 
United Way is a locally based, volunteer-driven non-profit organization dedicated to supporting quality health and human service programs that make our community a stronger, better place for us all. United Way partners with local agencies, organizations, civic groups and local government to find lasting solutions to problems in our community and to provide needed programs and services.


United Way focuses on the areas of education and youth development, financial stability, access to healthcare, and safety. As always, United Way is also committed to supporting programs that help meet basic needs such as food and shelter.


How are funding decisions made? 
Each year, funding decisions are made through an extensive Community Allocation process. Local health and human services agencies must submit funding requests annually. After volunteer-led committees review funding requests and compare them with community needs, recommendations are made to the United Way Board of Directors. Upon approval, dollars are distributed as grants for specific programs to agencies addressing the most pressing needs in our community. United Way partners must meet strict standards of accountability in order to be considered for funding. 
What if I can't afford to give much? 
Every person’s gift makes an impact and together they can add up to a life-changing difference for someone in need. A little bit goes a long way for agencies and helps them focus on providing service. If you wish to give of other resources including your time and talents, you have many options throughout our community. United Way is always looking for qualified members to help us during campaign as well as the allocations process. There are also many local agencies in need of volunteers.  Contact us at 798-3900.


Doesn't giving to my church cover the same thing? 
Donating to your faith community is one important part of charitable giving. Giving to United Way’s Community Campaign is another, with its special focus on the health and human services needs of all the people in our community. 


Why not give direcly to an agency? 
Some individuals do prefer to give directly to a particular agency. In fact, United Way has a designation policy that is responsive to such donor wishes. A gift to United Way, however, helps support a network of human service programs that address all community needs in a cooperative and collaborative manner. United Way’s combined fundraising efforts allow area agencies to focus more time on their primary purpose: helping people. A gift to United Way is leveraged to its full potential to address the most pressing needs in our community and to support the most effective solutions to community problems.


Can I designate my gift to another non-profit agency? 
United Way honors donor designations. If you choose to designate a pledge, please consider making an additional gift to United Way's Community Impact fund. A gift to United Way helps support a network of human service programs that address all community needs in a cooperative and collaborative manner. United Way’s combined fundraising efforts allow area agencies to focus more time on their primary purpose: helping people. A gift to United Way is leveraged to its full potential to address the most pressing needs in our community and to support the most effective solutions to community problems. To keep overall administrative costs down, United Way does require a minimum $100 donation to each agency or United Way outside the United Way of the Cape Fear Area.


There are so many charities these days, what makes United Way different? 
United Way is a leader and catalyst for change. In our community, United Way looks for approaches that haven’t been taken and dynamic ways to respond to problems that no single agency, donor, volunteer, or sector of our community can do alone. United Way contributions are from community members, invested by community, to go to work within our local area. A gift to United Way helps support a network of human service programs that address all community needs in a cooperative and collaborative manner. United Way’s combined fundraising efforts allow area agencies to focus more time on their primary purpose: helping people. A gift to the United Way is leveraged to its full potential to address the most pressing needs in our community and to support the most effective solutions to community problems.


Who benefits from my gift? 
In a word - EVERYONE. Your neighbors, co-workers, even your own family may have used United Way-funded services. Emergency food, shelter and other programs for the needy are just the beginning. There are countless examples of people touched by United Way that add up to creating a healthy, vibrant, caring environment that serves individuals, businesses and social and civic organizations.


How can I make a difference? 
Thanks for asking! A gift to United Way does make a targeted difference, but so does your other contributions of time and talent. There are many opportunities within our community to get involved through volunteering, advocacy and education. Look through our list of Partner Agencies and Community Partners for opportunities to get involved. If you are interested in participating in United Way's campaign or investment process please call (910 )798-3900 or visit the Contact Us page.